OnSight and InSight:
Information, Insight and Action

Market Force Information has pioneered a unique suite of products and services that combine multiple types of customer experience information with value-added analytics and on-site action to optimize your customer experience and maximize sales.

Our products and services are broken into two categories:

OnSight: Evaluations and Action
  • We evaluate your customer experience providing information that is objective, subjective, operational and experiential
  • We provide direct on-site action through a full range of merchandising services
InSight: Identify Solutions
  • We maximize the value of your customer experience information with insights gained through rigorous statistical analysis
  • We initiate immediate on-site improvements through automated training or reward programs

Market Force Information is the only provider in the industry that can provide this powerful combination of information, insights and action.

OnSight: EVALUATIONS AND ACTION
Product Category Key Issues Addressed
  • Mystery Shopping
  • Compliance with internal guidelines for operational performance and branding
  • Direct Customer Feedback Surveys
  • Customer perceptions and attitudes
  • On-Site Audits
  • Merchandising/branding compliance,

    • in-stock status and product pricing
  • Competitive Evaluations
  • Competitive comparison across a consistent set of measures
  • CRI Theatre Checks
  • Verification of and reaction to pre-feature advertising, trailers and promotional programs
  • Product Merchandising
  • Product placement, stocking, pricing and packaging
  • On-Floor Set Up
  • Timely and proper execution of promotional programs and seasonal product changes
  • Crisis Management
  • Immediate rectification of product crisis situations including recalls
   
InSight: Identify Solutions
Product Category Key Issues Addressed
  • Analytics & Insights
  • Business opportunities and “levers” where investment will generate the highest returns
  • Triggered Training®
    and Rewards
  • Automated, real-time delivery of training or rewards based on mystery shopping scores
  • HearSay: Text Mining & Analysis
  • Classify open-end responses from customers and identify their positive and negative sentiments
  • Television Retail Insights
  • Competitively benchmarked in-store sales information for HDTVs
   
Benefits of our
Integrated Product Suite
  • Delivers actionable insights
  • Pinpoints focus areas for greatest ROI
  • Improves on-location and call center operational performance
  • Aligns customer experience with expectations
  • Verifies compliance with product placement, stock level, and pricing guidelines
  • Ensures products are displayed when and where you want them to be
  • Identifies significant performance gaps and best practices across your business
  • Uncovers corporate-wide behavior patterns leading to revenue opportunities
  • Tells a story that provides consultative recommendations
  • Improves employee effectiveness, morale and retention